The Profitable Photographer: Your Guide To Sustainable Pricing
with Jen Bilodeau
2 WEEK WORKSHOP BEGINS MAY 25
Take control of your pricing. Set yourself up for long-term success. Establish the framework your business needs, so that you turn your energy towards doing what you love: creating.
Pricing is more than just a number. With this two week intensive class we will take a methodical look at how you are valuing your work. Prepare to dive deeply into your pricing structure, working from the bottom up to understand and implement your business’s unique recipe for long-term pricing success. Define your target client, understand your market, evaluate your selling model, and own your numbers. Assess your selling structure and offerings. Then work from the bottom up to truly understand and own your numbers so that you can establish a long-term, sustainable pricing structure.
Take control of your pricing. Set yourself up for long-term success. Establish the framework your business needs, so that you turn your energy towards doing what you love: creating.
This class is designed for photographers who are currently in business and are looking to set or reevaluate their pricing. Photographers who are in the early stages of launching their photography business, are encouraged (but not required) to take Jen’s Click Photo School two week start-up class, Business From The Ground Up: Launching Your Photography Business in which participants will follow a systematic, step-by-step approach to getting their photography business off the ground, covering business structures, taxes, contracts, marketing, SEO and more.
PREREQUISITES
This class is designed for photographers who are currently in business and are looking to set or reevaluate their pricing.
what you’ll get
WEEKLY LESSONS
1 preassignment, plus 2 weekly PDFs (formatted for print or on-screen viewing). Weekly lessons also include daily action and discussion prompts to keep you moving through the materials.
5 STEP PRICING CALCULATOR
Work through your pricing from the bottom up via this in-depth, formula-driven 5 step pricing calculator document. No spreadsheet or math expertise necessary!
INDIVIDUAL ASSIGNMENT FEEDBACK & CRITIQUE
Full Participation students receive extensive personal critiques of weekly assignment submissions.
Study Along Students have full viewing access.
LIVE Q&A
Full Participation Students will have the opportunity to participate in weekly live Q&A chats with Jen. Study Along students will be able to download and view the recorded sessions.
EXCLUSIVE PODCAST
An interview with Jenika McDavitt of Psychology for Photographer delving into different client behaviors.
DAILY INSTRUCTOR-LED Q&A
Full participation students engage in instructor-led discussion and Q&A for daily interaction and support. Study along students have full viewing access.
syllabus
Lesson One
LEARN ABOUT
Defining your value proposition
Defining Your Target Client
Understanding your market and your competitors
Evaluating your selling model
The psychology of pricing
Understanding your time investment
Setting your earnings goal
Setting your yearly budget
BONUS
Expanding Your Reach
Lesson Two
LEARN ABOUT
Understanding your costs
Outsourcing
Working through the Pricing Calculator
Rolling Out Your Pricing Structure
Managing your money
Setting your 5 year financial goals
BONUS
Tax Reference Guide
about your instructor
Jen Bilodeau is a lifestyle and portrait photographer based in Massachusetts. Through her artistic use of light and shadow, and her commitment to capturing authenic organic moments, Jen creates beautifully timeless and powerful imagery. Jen is also a CPA and enjoys mentoring fellow photographers to help them take their business to the next level. Across all areas of her work, Jen strives to capture honest, emotive and timeless images that artfully preserve today’s moments that matter. Her portfolio is available here.
how it works
Full Participation students engage in an interactive online classroom experience that includes instructor-led group discussions and detailed, personalized guidance for the duration of the workshop. Full participation students post their assignments in the workshop and receive critique each week.
Study Along students have access to all materials and are able to view all content and conversation in the main workshop. Study along students will not be able to ask the instructor questions or request instructor feedback on their assignments, but they can follow along with instructor critiques of the Full Participation assignments.
START LEARNING
Class content is organized into simple steps as part of a clear, self-guided pathway inside your private online classroom, so you can check off each interactive step as you go.
GET WEEKLY LESSONS
Each week, you'll receive a set of course materials, which typically includes written & video content. All course materials are yours to download and keep.
STUDY & ASK QUESTIONS
You'll get access to a private online classroom for sharing and discussion. The instructor is present every day to answer questions and offer encouragement.
COMPLETE WEEKLY ASSIGNMENTS
Students receive an assignment to complete each week; full participation students will receive instructor feedback on submitted assignments.
Jen!!! Another amazing class! This class & BFTGU is just wanted I needed to get my butt back in gear with my pricing, tackle all the important stuff and getting sorted out. I finally feel like I have a great starting point with my relaunch. I highly recommend this class to anyone who is thinking about going into business or someone like myself, who has been away from it for years and trying to break back in.
Jen is an amazing instructor giving us the tools and foundation to grow in this industry and I highly recommend BFTGU & TPP!!
If you are starting a photography business or are currently running one but struggling to make ends meet – do yourself a favor and take Jen’s class! Don’t burn yourself out on an unsustainable model. Jen breaks down the costs and overhead related to a photog business, and outlines steps for you to build a business that will meet your needs. Thanks again, Jen!
This class has been such an eye opener for me. I only wish I would’ve taken it sooner! It will take time, but I cannot wait to implement all of the new changes for my business. Jen is so knowledgeable when it comes to the business side of photography and I am pretty rusty:) She has really helped me to see why and how to charge what we are worth. She was so available and quickly got back to us with any questions we had. Thank you for this opportunity to learn from you and for your detailed and step by step lessons!
This class…. AMAZING! Jen is so knowledgeable about all things related to photography and business and so willing to share that with her students. Between The Profitable Photographer and Business From the Ground Up – it has been an eye opening experience on the behind the scenes and what is needed to really become a successful business. She has provided the tools to become a sustainable, lucrative business that will last for years to come.
Jen has done it again, this class is amazing!!! If you struggle with pricing, self-worth, or if you aren’t sure if you are maximizing your revenue, this class will change the way you do business. Just like in her first class, Business from the Ground Up, Jen gives everything to her students. She is active in the forum and takes time to answer everyone’s questions. Her class materials are so awesome. I especially love her Pricing Calculator. You need her Pricing Calculator. Even if you are happy with your pricing, I’d still recommend this class. I guarantee you’ll learn something new.
This class is totally re-setting how I think about business and pricing structure. I worried and worried and worried for the longest time about how to do the numbers and what meant what, and Jen has been a GAME CHANGER. I almost didn’t take her first class (I signed up a day after it started!) but once I had taken that, there was no way I was going back! I feel so driven and motivated and empowered with each lesson, and each step. Like I said, it’s a game-changer, and if this class has so much as piqued your interest, I’d have to say GO FOR IT! It is so worth it.
Jen is so knowledgeable and so helpful every step of the way! Could not suggest it more!
The Profitable Photographer is the TWO in the One-Two punch that is Jen’s business workshops. I was already in business but wasn’t totally comfortable with my pricing structure (I just made myself comparable to other photogs in my area. Sound familiar?) and this class forced me to sit down and figure out how long I actually worked on a session, where my spending was going, and how to make the latter less than the former. This would not only ensure I was PROFITABLE but also make sure I didn’t feel guilty about what I was charging (again, sound familiar?)
As with her other class, Business from the Ground Up, Jen is completely available and active on the TPP message board (if you’ve seen her bajillion helpful tutorials on the Clickin’ Moms forums, she’s her same amazing self in the workshop, but it’s more personalized). The daily homework assignments and Google worksheet keep you on track and the weekly in-person Zoom call brings it all together (feel free to bring ice-cream or wine!) Honestly, the tax information is worth the class itself!
I don’t even take lifestyle photography and I’m planning on taking Jen’s other workshop, What Lies Beneath because I know I’m going to learn a ton of new things that will help with my portraits and headshots. Yeah, she’s that good. In fact, that would be my only warning—if you take a JB class, be prepared to take all three of her workshops. She’s THAT good.
And thanks, Jen for answering my plethora of questions every week. I’m one of “those” people and I apologize but I just want to make sure I get all the wisdom I can out of you.
This has been such an eye opening course. I wish I would have started this workshop when I first got started in business. It would have saved me SO much time/money when it came to figuring out who my ideal client is, what an appropriate investment is for my business, and how to really put my name out there and start shooting the stuff I want to shoot. I was worried that there would be so much information that I would get overwhelmed, and not take action. While there is a TON of information, it is presented in a way that makes it easy enough for ANYONE to implement (no matter how long you have been in business). Since clarifying my vision, and setting prices that cover my expenses and allow me to be profitable, I’ve had more leads in the past week than I have in the past 6 months! I’m so excited to put this information to work and see the results it will yield.
There is so much information packed into this class! I took this class to figure out how to price my business well, and I’ve learned so much more than I expected. Worth every penny, and I can recommend it enough to anyone looking to start their photography business!
I love how Jen puts everything into her workshops, and this one is no different! She is so knowledgeable about business and pricing. I love how she provides you with the tools to determine your pricing structure and the feedback to refine it. This course is a must!
Jen is incredible! She has created a course that is easy to follow and understand, but really forces you to evaluate your business. It has helped me set my long-term pricing goals in a way that seems obtainable to get there. I am looking at business from a new perspective and feel more confident in how to structure my pricing. Jen is committed to answering all of you questions along the way. The pricing calculator is a tool that I will continue to use for years to come. The full participation seat is absolutely worth every penny.
As ever, Jen’s class does not disappoint! I came to this class from her Business from the Ground Up class (also amazing!) and just like the other, this one is packed with sooooo much information!! Jen is super present on the forum, answering questions, etc. She is really a standout instructor and I am so thankful I was able to take this class! If you are starting a business (or already in business but struggling with pricing), this class is a must-take!
This class is incredible. I’m even a CPA, so I understand financial statements, but what Jen teaches about how to evaluate your business and its pricing structure is invaluable. She is also so responsive and helpful in the forum – I am so glad I took this class full participation! If you’re in business, take this class.
This class is hands down one of the best investments I’ve made in my business! The amount of information Jen covers is mind blowing. She leaves no stone unturned when it comes to pricing and whether you’re just starting out and trying to determine how to set your prices, or have been in business awhile and want to become more profitable, this is the course for you. It’s jam packed with information and Jen is amazing at answering any questions you have along the way. I can’t recommend this course enough!!
What a great class! Jen helps you lay the framework of your business so that you can create art for many years to come. She thoughtfully takes you through evaluating your market, costs, and profit and helps you set goals that will make your business thrive.
I have actually started an assignment in this class with “OHHH I LOVE this class.”. The information is well thought out, well prepared, and beautiful to look at. I have tried and tried again to start my photography business. But this class has been EXACTLY what I needed to organize my thoughts and really see step by step what I need to do in order to reach my goals. My only regret is not having taken this class sooner.
I highly recommend this class. You can tell that Jen is passionate about seeing other photographers flourish. She seeks to know you, your situation, and your goals to best guide you through this course.
This class is amazing!! Jen has given me the confidence and direction to build something I will be so proud of in the coming months, and I couldn’t be more grateful! She breaks down everything into doable steps, she gives encouragement and thoughtful feedback to her students no matter where we are in our photography journey, and she’s just a killer business woman! (Plus her work is stunning and if I didn’t live on the other side of the country I’d for sure be hiring her every year to take photos of my family!) Signing up for this class has been THE best decision and investment in my business that I’ve made since deciding to go for it and make my dream a reality two years ago. I’m excited to get to work, and it feels good to know exactly what to do and how I should be doing it!
Hey Jen! Any chance you’ll be offering this class anytime soon? Would love to take it. Thanks!
Jen is AMAZING and is willing to share all she knows to help us become successful photographers. She also has connections with others so that she can find out even more when needed. I highly recommend taking this course if you are thinking of starting a business or if you are rethinking your pricing as a business owner. It’s so helpful to look at things in a systematic way to be sure that the pricing can work. At the end of this course, I’m confident about my prices and about the sustainability of my pricing and it’s all thanks to Jen!
Love love love this class! I’ve been terrified of pricing forever and Jen just lays it all out for you!
This is such a valuable class!! This class is so much more than just learning pricing, but its taking why you do what you do, who you want to target and apply what value you bring to your market. She helps you analyze every part of your business and helps you to understand better your market. She is passonate about photography and her knowledge of running a business has been so very helpful to me and to my business I look forward to using what I have learned in the upcoming years to come.
This class is a must for any photographer either just launching a business or in a business that is not as profitable as she had hoped. Jen lays out how to price appropriately and confidently. There is no pulling numbers out of thin air. You will learn what you need to charge to be profitable. Jen is a fantastic instructor. She is super active in the forum daily and also hosts two great video chats which I found so helpful. I feel like she is extremely knowledgeable and great at explaining. I thought this class might be sort of boring since it is not typical photography workshop but it has been wonderful and I feel very engaged. I cannot recommend it enough. Definitely one of the best workshops I have taken here and believe me I have taken many!
Jen’s class has given me so much to think about. I have been in business part-time for the past 2 years, and just beginning the transition to full time. Her class has been so eye opening for me, and I especially appreciate the daily prompts and questions to get me thinking. I have so many new ideas, from updates to my website, to implementing client guides, style services, and of course, running the numbers to make my business sustainable. I would highly recommend this class, whether you are just starting out or starting to get burnt out with your current business model.
I wanted to start out saying this class, Business-from-the-Ground-Up, has been so helpful. I have been a part-time photographer for many years and even went to school for it, back in the day of film! I’ve always wanted to make this my career but life has always had me put it on the back burner.
I have always been hesitant and not confident in the business part of it all. I’ve always been afraid I was going to mess up or do something wrong. Jen describes everything in such an easy way and has checklists along with the tax and government information which has helped lay everything out in a wonderful way that someone like me, who loves lists and checking them off needed.
I am taking The Profitable Photographer in the next few weeks, and I can’t wait!
I am finishing up Jen Bilideou’s Profitable Photographer as a full participation student and…WOW. This is one of those workshops at CM that truly stands apart. Of course what sets the best workshops apart from others is the instructor and how invested they are in the daily forum and their students. Jen is a daily presence. She posts daily exercises to go along with the material, so it is all broken down in a way to understand and apply to my business. This is an intensive workshop that makes you look at yourself as what kind of photographer you are and what sets you apart from others. Then apply that to what you will offer your clients. You will look at what your costs are, what you want to earn and through her price calculator you come up with sustainable ways to do business.
Jen is the kind of instuctor that makes me want to take any workshop she offers.
After a year of half-heartedly trying to transition from hobbyist to business and realizing that as I got busier with clients, I was basically paying THEM to take their picture, I decided it was time to get serious and figure out how to make this passion of mine into a sustainable business that will not only be satisfying to me, but more satisfying to my clients. This is my first CM class I’ve taken, so admittedly I was a little nervous; but it was MONEY WELL SPENT. Jen does an amazing job of packing a lot into a two week course: from figuring out your value proposition and target client, to your time investment, packages, marketing goals, and everything in between. She is also very accessible and responds to every question and concern. I am so glad I got over my nerves and signed up for this class. I now have a solid plan moving forward, and feel confident doing so.
This incredible workshop is jam packed with knowledge and actionable insight. Jen’s background as an CPA, coupled with her inspiring photographic talent means nothing is left uncovered. She dives deep to uncover your businesses unique proposition and then shows you how to maximise that. This is not merely a course on how to set ‘pricing’ – its an intensive business course designed to help you ensure client satisfaction and maximise profit. Jen’s commitment to this course is evident throughout. She has poured her heart and mind into the workshop materials and she is so forthcoming with thoughtful, experienced, actionable feedback. You will want to make sure that you have put plenty of time aside to fully engage with the materials and get the most out of this intensive course. If you feel like it’s time to reassess your business model or potential for profit there is no better way to do it.
This class was a dream come true and EVERYTHING I have been looking for to help my business get to the next level. Jen’s knowledge as an accountant turned amazing photographer is absolutely invaluable. She is so very attentive, so patient with all of the questions and was an awesome instructor. I can not recommend this class enough if you are starting or taking your business to the next level.
I’m working my way through this class now and the amount of information included is truly astounded.The five-step pricing Calculator alone would be worth the investment, but then all the help offer by Jen and Ebony takes this course to a whole other level. This has been by far the most informative and useful CM course I’ve taken! Whether you are just starting out or are an established business, you NEED this class. Jen will help take a hard look at your cost of doing business in an easy to understand, step by step format.
I admit – I did not want to take this class – but I knew I NEEDED to take it. 2 and a half years into my photography business and I was bleeding money. I had already taken Jen’s incredible Capturing Images with Depth and Emotion – so I knew she was a gifted photographer and incredible teacher, so I had hope she could help me crunch my numbers.
A week and a bit in and I’m already getting a better picture on how to price packages .. but it’s also SO much more. Jen has us digging deep into what makes our photography unique, what we value and why clients would want to pay us more. Every day I come away with new ideas on how to better serve my clients and how to work more efficiently.
Jen’s dedication to her students is unmatched. She personally and thoughtfully responses to each of our daily posts, questions, even random comments. I’m pretty sure she doesn’t sleep during these two weeks.
If you’re anything like me and LOVE photography but feel totally overwhelmed by the business side of things, sign up for this class!
Jen is an exceptional teacher. I took her breakout earlier this year (Connection & Soul) and I was completely blown away by the amount of knowledge she so generously shared, so I knew that this workshop would be filled with practical real-world advice that could help me figure out my place in my market. It’s only been a week, and I am only doing study-along (because I’m a full-time teacher and… well, enough said…), but you guys… TAKE THIS COURSE! It is such a thorough and organized way to look at your business from all sides and connect back to who you are as an artist at the same time. I feel like I have an expert in my corner helping me to steer my business into a direction that I am fulfilled by. Jen just understands business and she tells it like it is in such a thoughtful way that you can’t help but be inspired to take action and that is just what I am already doing! Thank you Jen, you are such a gifted instructor and I look forward to seeing more from you!
I was eager to take the Profitable Photographer workshop when I first learned about it earlier this year and Jen has not disappointed! My expectations were exceeded! Jen’s dynamic personality, thoroughness of the material, and availability created a rich learning experience. Learning from other photographers in what felt like a “judgment free zone” was also incredibly valuable. I highly recommend this workshop no matter the stage of your photography business.
Was so impressed with the amount and the quality of the material provided. Jen was very hands on and clearly did a lot of preparation for this very thorough course. Definitely one of the best as without understanding the costs and the business side it’s so hard to make it!
No matter where you are in your business – you NEED this class! Jen is an incredible teacher, and has poured so much of both her photography and business knowledge into the materials. I have felt for some time that the way I have been running my business was leading to burnout. But I was stuck in a place of fear and didn’t think raising my prices or structuring my business in a certain way would work. Now, thanks to this class, I have a clear plan for the immediate future, as well as a long-term strategy to achieve my goals. And the best part is that everyone in the class wants something different out of their business, and Jen supports us and has strategies to execute our visions. This is not a one-size-fits-all class. But it is absolutely a MUST TAKE class!
This class has been absolutely amazing! I took it as a Study Along student as I am just starting to toss around the idea of starting a business. I have learned so much and feel so informed if I do one day decide to take the plunge. Jen is an absolute wealth of knowledge which she shares completely openly. I’ve never taken a class twice, but I am certain that I would take this again as Full Participant if I do start a business. If you have any doubts about your pricing structure, this class is an absolute must!
Wow! Jen has done it again! If you’ve taken Jen’s shooting course, you know that she pours her heart into everything she does. This workshop has the same depth of information and Jen’s personal approach to sharing what has worked in her own business while also guiding you to make your own decisions for yours. This two week course is eye opening and packed with TONS of wonderful information for photographers in all walks of business. Whether you are just starting out or a seasoned pro looking to rework your pricing, I cannot recommend this class enough.
This course is INVALUABLE. Jen basically has you lay your entire business out on the table and says to you, “let’s build this!” The immensely detailed PDFs, the worksheet, the pricing calculator, Jen’s in-depth feedback… I wish I took two weeks off to just focus on this course because it is an incredible opportunity to have someone experienced and helpful completely guide you through the process with a wealth of material. Jen is so caring and patient and truly wants you to get the most you can out of this course and she wants your business to succeed. Not only do I have the resources and knowledge now to run a successful photography business but Jen has made me see and feel that my work is WORTH a price that I can be confident in and profitable off of. She leaves no stone unturned. Put it this way, my business savvy/very judge-y husband looked over the materials and said it was the best investment I could ever make toward my business and I couldn’t agree more.
After taking this class, be prepared to feel like you’re starting your photography business all over again. But, in the best way possible! Besides being an amazing photographer, Jen is an exceptional instructor! She literally answers all of your questions in depth and gives back helpful feedback. This class is completely different than taking a photography workshop where your shooting everyday. Jen guides you in the right direction to know your worth and set yourself up for long-term success! I have NEVER been good at numbers, when I see numbers I want to run and hide. But, Jen explains everything in a way for you to understand. It’s so important for us photographers to be comfortable and confident in the pricing structure we offer our clients. I would take this course over and over again. This will change your business and how you perceive your worth as a photographer. SIGN UP NOW!
Wow. Jen does an phenomenal job breaking down the elements and mindset needed to build a sustainable and profitable business in a way that even someone like me (NO business knowledge or background) can understand. Taxes terrify me, pricing makes my palms sweat and she made it so much easier. I can’t recommend this workshop enough. If you are looking to start your business or refine your current business that isn’t as profitable as you would like, don’t miss this workshop. Jen and her TA were highly active in the forums, answering questions and promoting conversation daily. This course was worth the investment and SO MUCH MORE!!
This class is a must-take if you are either just starting out, ready to upgrade your business, or just need some extra help assessing your financials and taxes. I wish it were available when I first launched. Jen is not only an amazing photographer and CPA, but a wonderful teacher. I am in awe at how much time she spends with each student, from evaluating goals and worksheets to answering any and every question. The feedback she gives is outstanding. She is highly knowledgeable, thorough, and motivated to help all of her students become more profitable. This two-week class is intense and packed with amazing information. The time you put into the daily assignments will take your business to the next level!
Jen is such a kind hearted soul with such a passion for helping others build their business and discover themselves. I expected this class to be all about pricing, but didn’t expect how much I could learn about myself and my photography through the process. I think classes like this are so important if you are to succeed as a photographer no matter what level you are. If you don’t understand the basics of pricing and taxes, or even if you think you have a full understanding of it, this class will still teach you and build you up for your best success. You will have a partner in this process who throughout this class is responsive and helpful and your biggest fan for your best success. Come prepared to work and spend some time on this. I hope there is another run or it’s given a full 4 week class because I’ve learned so much and the two weeks went by way to fast. I will still be learning in the weeks to come and will use this class as a wonderful reference point for ages to come. Thank you.
You GUYS. One of the best clickinmoms classes yet- and I’ve taken a lot! This is so jam-packed with information that it’s worth clearing a good chunk of time on your calendar during it’s run because you’ll want to dedicate a couple hours a day to the material. If you feel like you’re struggling with understanding how to price your work and how to create packages that make sense for your business, this class is for you. For most of us, the business side of photography isn’t nearly as enticing as the shooting side, but Jen actually makes it interesting and helps break it down in a simple, piece-by-piece way so that you can move from one stage to the next without getting lost in it all. And she is so kind and encouraging and supportive, truly a wonderful instructor. I wish this course was available when I first started my business, I would have done so many things differently and probably had a lot more money (or let’s be honest, a handful more realllllly nice lenses) than I do now.
This course is the real deal! I hate admit how much I didn’t know about pricing but I now feel like I am getting a handle on it. This class focuses on pricing but also spends time on defining your brand and how you are different from other photographers in your area. I know we are already supposed to know this stuff but I had never really sat down and looked at my work that way and I am so glad I did – this class was instrumental in me finally seeing my strengths and giving me the confidence to tell potential clients what I can do better than anyone else! Thanks Jen!!! You will also be blown away by how detailed the materials (spreadsheets and formulas) that Jen has created to help you with your pricing calculations – so helpful!!! Take this class, it’s a lot of work but so worth it!!!
This course is a must for those struggling with pricing. Jen helps you work through your pricing structure from the ground up from defining your target client, solidifying what packages you offer and considering all the costs that go into running a small business. Jen is a wealth of information in all things business and as a CPA her tax knowledge is invaluable. She is very active in the forum daily and the weekly live chats are a huge bonus to this course.
I really loved this class. I am just starting my business and Jen gave us a massive amount of info that will greatly help me in the next 5 years. I am so glad I signed up!
If you are just getting your photography buiness started like me, this class is a MUST! There are too many things that you need to think about and Jen lays it all out for you. All the course work and materials are very organized and easy to follow. Just do yourself a favor and take this class.
Jen truly pours her heart and soul into everything she does, and this workshop is no exception. She really opened my eyes up to how to price myself and all of the overhead costs that I wasn’t accounting for. Not only that, but her knowledge of photography, business, and taxes come together beautifully to make her the perfect mentor for this course. I can’t recommend it enough! Whether you’re a brand new photographer who wants to get it right from the start (me!), or a seasoned photographer who is looking to make sure your business is running profitably, you need this course in your life.