The Profitable Photographer: Your Guide To Sustainable Pricing

with Jen Bilodeau



Take control of your pricing. Set yourself up for long-term success. Establish the framework your business needs, so that you turn your energy towards doing what you love: creating.

Pricing is more than just a number. With this two week intensive class we will take a methodical look at how you are valuing your work. Prepare to dive deeply into your pricing structure, working from the bottom up to understand and implement your business’s unique recipe for long-term pricing success. Define your target client, understand your market, evaluate your selling model, and own your numbers. Assess your selling structure and offerings. Then work from the bottom up to truly understand and own your numbers so that you can establish a long-term, sustainable pricing structure.

Take control of your pricing. Set yourself up for long-term success. Establish the framework your business needs, so that you turn your energy towards doing what you love: creating.

This class is designed for photographers who are currently in business and are looking to set or reevaluate their pricing. Photographers who are in the early stages of launching their photography business, are encouraged (but not required) to take Jen’s Click Photo School two week start-up class, Business From The Ground Up: Launching Your Photography Business in which participants will follow a systematic, step-by-step approach to getting their photography business off the ground, covering business structures, taxes, contracts, marketing, SEO and more.




This class is designed for photographers who are currently in business and are looking to set or reevaluate their pricing.

what you’ll get

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1 preassignment, plus 2 weekly PDFs (formatted for print or on-screen viewing). Weekly lessons also include daily action and discussion prompts to keep you moving through the materials.

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Work through your pricing from the bottom up via this in-depth, formula-driven 5 step pricing calculator document. No spreadsheet or math expertise necessary!

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Full Participation students receive extensive personal critiques of weekly assignment submissions.

Study Along Students have full viewing access.


Full Participation Students will have the opportunity to participate in weekly live Q&A chats with Jen. Study Along students will be able to download and view the recorded sessions.


An interview with Jenika McDavitt of Psychology for Photographer delving into different client behaviors.

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Full participation students engage in instructor-led discussion and Q&A for daily interaction and support. Study along students have full viewing access.


Lesson One


Defining your value proposition

Defining Your Target Client

Understanding your market and your competitors

Evaluating your selling model

The psychology of pricing

Understanding your time investment

Setting your earnings goal

Setting your yearly budget


Expanding Your Reach

Lesson Two


Understanding your costs


Working through the Pricing Calculator

Rolling Out Your Pricing Structure

Managing your money

Setting your 5 year financial goals


Tax Reference Guide

about your instructor

Jen Bilodeau is a lifestyle and portrait photographer based in Massachusetts. Through her artistic use of light and shadow, and her commitment to capturing authenic organic moments, Jen creates beautifully timeless and powerful imagery. Jen is also a CPA and enjoys mentoring fellow photographers to help them take their business to the next level. Across all areas of her work, Jen strives to capture honest, emotive and timeless images that artfully preserve today’s moments that matter. Her portfolio is available here.

how it works


start learning

All class content is organized into simple steps as part of a clear, self-guided pathway inside your private online classroom. You'll check off each interactive step as you go, from completing readings and watching videos to student Q&A and assignment submissions.

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download weekly lessons

Each week, students receive a set of course materials, which generally include a PDF and instructional videos. All course materials are yours to download and keep.

Materials vary by program

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study & ask questions

Your registration includes access to a private online workshop for sharing and discussion. The workshop is open 24 hours a day so that you can learn and join discussions on your own schedule. The instructor is present in the workshop every day to answer questions and offer encouragement.

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complete weekly assignments

Students receive an assignment to complete each week that pertains to the topics covered in the course materials and builds upon class discussion throughout the week.


Full Participation students engage in an interactive online classroom experience that includes instructor-led group discussions and detailed, personalized guidance for the duration of the workshop. Full participation students post their assignments in the workshop and receive critique each week.


Study Along students have access to all materials and are able to view all content and conversation in the main workshop. Study along students will not be able to ask the instructor questions or request instructor feedback on their assignments, but they can follow along with instructor critiques of the Full Participation assignments.