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Self-Paced Course


Business From The Ground Up

with Jen Bilodeau

Turn your love of photography into your dream job. No more guessing and wondering what to do next. Jen Bilodeau, a photographer and Certified Public Accountant, walks you through launching your photography business step by step. Follow the course roadmap and your business will be up and running before you know it.

$69 · Instant access

Business From The Ground Up

Course Type

Self-Paced

Skill Type

Basics, Business

Skill Level

All Levels

Business From The Ground Up Business From The Ground Up Business From The Ground Up Business From The Ground Up Business From The Ground Up

What's inside

What you'll get

  • 01A systematic, step-by-step approach to launching your photography business
  • 02Everything you need to know about business structures, taxes, contracts, marketing, SEO, and more
  • 03Practical strategies so you can set yourself apart in a crowded industry
  • 04A working plan that's specific to you and sets the stage for your long-term success
  • 05Guidance from an instructor who is both a working photographer and a Certified Public Accountant
  • 06Checklists and a clear roadmap so you can cover the business basics and get back to shooting
What you will get

“Jen is my ultimate go-to photo business mentor! With her background as a CPA and ultra business expertise, she always has the right answer for what I need.”

Lori P.

What's in your classroom

Course materials

Course Roadmap

01

Course Roadmap

A clear, self-guided pathway that takes you step by step from business structures, taxes, and contracts through branding, marketing, and lining up clients.

Interactive Steps & Checklists

02

Interactive Steps & Checklists

Check off each interactive step as you go, with checklists to make sure all the business basics are covered.

Bonus Items

03

Bonus Items

Session Workflow Walkthrough Video and Bonus Tax Guide

By the end of this course

You'll be able to launch your photography business the right way, the first time.

Register Now

$69 · Self-Paced · Instant Access

Jen Bilodeau

Meet your instructor

Jen Bilodeau

Jen Bilodeau is a wife, a mother, a thinker, and doer. She is an outdoor girl at heart and mountains, oceans, trails, and parks all call to her regardless of the weather. As a photographer, educator, and Certified Public Accountant, Jen weaves together her unique combination of business and artistic experience to inform and empower fellow photographers. Across all areas of her work, Jen strives to capture honest, emotive, and timeless images that artfully preserve today's moments that matter.

69 Student Reviews

What students are saying

LORI P.

Jen is my ultimate go-to photo business mentor! With her background as a CPA and and ultra business expertise, she always has the right answer for what I need! She is a phenomenal teacher and a gifted instructor. This class is a must have to get your business off on the right foot, or to get it steered back on course if it's not where you had hoped it would be.

CHRISTINA

I have been in business for a while now, but dealing with taxes and insurance and so many of the 'left-side of the brain' aspects of the job have always made me a little nervous. What I have always needed is a course like this--one that takes your hand from the moment you start out as a hobbyist and are thinking about accepting money for gigs all the way through the various aspects of running your own business. This isn't like the courses you will find in local seminars--it's SO much better and easy to understand. Jen doesn't start out by throwing a lot of foreign terms at you. She will walk you through at an easy-to -follow and understand pace, and make it all seem way less scary. Extra bonus that everything is presented in such a beautiful manner. THANK YOU Jen for putting this course together. $60 is an absolute STEAL.

CARMEN A SINGLETON

If you think you might need this course... YOU PROBABLY NEED THIS COURSE! I have already taken a few classes from click photo school and this one is definitely top three! Jen is super knowledgeable and willing to share her expertise. I will continue to work through so much of what she has provided far long after the live run finishes. I hesitated to buy it and I only wish I'd done it sooner. Highly recommend!

EMMA COUBROUGH

I've loved working my way through this course. There is so much varied information, and it goes into a lot of detail. I also like that experts in other fields, e.g. SEO and website building are interviewed too.
Definitely recommend this course for anybody looking to start a photography business! I will be referring back to the PDFs for years to come I'm sure!

JULIANA WILFONG

I am trying to finish this week Business From the Ground Up, and all l can think is - why didn't l purchase this sooner?! This course has been helping me so much getting organized so l can started my business. Jen is so inspiring that l already started creating my website last week and l can't wait to apply everything that l have been learning from this course.

Thank you Jen for sharing all this knowledge and l hope to be in another class with you soon!

JENNIFER WESTON

Business From the Ground Up is a must for anyone even thinking about going into business, or even for those already in business. For the start up business, this course will show you all the ins and outs and must dos before starting your business. For the current business owner, this course will help you with branding, SEO, marketing, and more. There is so much more to starting a business than you initially think about and Jen lays it all out in an easy to understand fashion. She even gives checklists and spreadsheets to help you work through the materials...which is a massive amount of priceless information.

ANGELINA

Jen is a phenomenal teacher and photographer. Her workshops and teaching style are both so thorough. This course covers so many topics in depth and left me feeling more confident in pursuing a business. Jen is very specific in her teaching and doesn’t leave you guessing. She is very knowledgable and provides many insights into getting started in business and about photography. I would recommend her classes to anyone.

SVETLANA DIMITROVA

Jen is phenomenal! I have taken every single one of her classes and breakouts. Business From The Ground Up was what helped me start my photography business and I learned so much from it. Everything you need to know about starting out is in this class. I cannot recommend it enough. The best investment I have made. It will give you priceless knowledge and it will save you time as well as some mistakes that you might encounter in this journey. The Profitable Photographer class of hers is also a must.

MANDALYN GILLES

Jen is an amazing teacher and this class really delivered!! If you are starting a business or started one on your own with little direction, you should definitely take this course! Jen guides you in laying the foundation of your business which includes a multitude of aspects: business structures, contracts, your portfolio, websites, SEO, etc. Thanks for sharing all of your knowledge with us, Jen!

AMY DANGERFIELD

If you are looking to start a photography business or if you want to double check your current business was started the right way, you have to take this class! Jen is an amazing business owner and she is an excellent teacher. She explained in details and in clear steps how you should start your business. The workbook and checklist included are so helpful. I also love that this is now a self-paced course so I can learn at my own pace and I can get access to the material anytime I need to! I can't recommend this class enough for sure!

MEGAN

This was my second class with Jen and once again it did not disappoint! I now feel so much more knowledgeable about what it will take to open a business. Having a clear roadmap makes it feel more achievable! If you are even thinking about making the transition from hobby to business I highly recommend you start here.

ELYSHA

I had completed all the legal and logistical parts last year to start my business, but still felt like I didn't totally know what I was doing. Jen's class helped me make sure I had my mission and branding in the forefront of my mind as well as making sure I really had checked all the boxes to make my business "official". Most importantly, Jen is enthusiastic, knowledgeable, and ultra supportive. This was my first ClickPhotoSchool class and I was so glad I took it! I plan to sign up for more, and look forward to taking more classes with Jen!

ASHLEIGH BOYD

I've absolutely loved loved taking Jens workshop! It's definitely been a game changer helped me in areas I've been struggling with. It helps you build that solid foundation you need to really start your own business. Helps you feel more confident and prepared!! Jen is also absolutely amazing, she's answers any question you have and is definitely super insightful and inspiring! This is a must take course!

CRYSTAL LIBBY

This class is a game changer! Jen pours so much great information into the course that it truly is valuable for anyone. If you are thinking about starting a business or even if you have a business already you really should take this course. Jen will give you all the information, tools, support you need to make sure you start your business on the right foot, or even make sure your current business is on a path that will lead to success. I can't speak enough about how much information and great tips this course is full of. Furthermore, Jen is extremely supportive and quick to answer any questions you have.

KHALYSHA CROSS

This course is exactly what I needed to learn all the in’s and out’s of running a photography business. It’s packed with information that I will be able to go back to for reference. Jen has done a great job with laying out step-by-step what you need to get your business started! So glad I made the decision to sign up for this class

LYDIA

This course has been so great! I have been able to identify where I need to improve and also how I’m going to do it. I love the interaction. It’s definitely a lot of work and thinking and totally worth it.

PAPHRO

This class is packed with content & Jen is so so helpful. I love that she breaks down the class step by step and is filled with information & is so responsive to all the queries. I am so glad I took the course as it has definitely make me more confident for when I open my business. I highly recommend the workshop.

MARGA REYNOLDS

If you are even remotely thinking about starting a photography business and don't know where to start- this is your course! Not only does Jen give you roadmap for navigating the logistics of starting your business- she gives you the encouragement and feedback to make you feel like you can succeed. She is kind, helpful, thorough, and pragmatic. Her knowledge and expertise are amazing and her courses are filled to the brim with applicable information you will start using right away. I cannot say enough good things about the courses I've taken with her. You will not be disappointed and they are worth every penny!!

ALISON DONAHUE

I've now taken two classes from Jen, and hands down she is the best. She explains everything in detail and will always answer any question you may have. I was looking for someone to walk me through all the steps I needed to launch my business and she was the perfect fit. She makes you really sit down and critically evaluate where you want to be going. I'm taking another class next week I've loved her style so much!

NICOLE

I am a hobbyist and took this course to gain a better idea of the foundational aspects of a business to entertain the idea of a side business. The class Jen prepared was so thorough and broken down into digestible steps that made the process easy to follow. I enjoyed the daily prompts which encouraged me to give thought to each of the pdf sections and share. Jen was super involved in the forums and the weekly Zoom calls were so helpful too. I feel 100% prepared to move forward and even signed up for her next class because I know what to expect in terms of the thoroughness of her content! Jen- thank you for an eye opening two weeks!!! I highly recommend this class to anyone entertaining the idea of starting a photography business!

AMY SMITH

This course is a MUST for anyone thinking about going into (or already in) business. The sheer amount of information, along with the logical way it is presented, is incredible, and just plain what you need to know in order to structure and start your business in the right way. Period. Jen is so knowledgeable and accessible - a fantastic instructor! I am looking forward to taking The Profitable Photographer next!

JEN

Jen is truly an incredible teacher, and this class is really valuable. If you are planning to start a photography business, this is a MUST. The way Jen puts the material and assignments together is informative without being overwhelming. I can't imagine starting my business without this class.

SIDRA AHMAD

This is my second course with Jen and I cannot say enough about her awesome teaching skills. She is a very involved and thorough instructor. Her advice and recommendations are so helpful. Jen's assignments are insightful and informative. She has put a lot of thought into her courses and has covered SO many different aspects of opening a business. If you are considering it at all or already have one and want to grow it and make it better, I highly recommend this course!

SVETLANA

Great course that made me really go deep in creating my branding. It covers a lot, it is intense, but so worth it. There are still aspects I need to work on before I take the step, but I learned a ton and am now very well prepared. Jen answered all questions and helped us out creating our brand and mission statements. She was just great. I can tell how knowledgeable she is and willing to help everyone in their business endeavors. I can not imagine someone would just start a business without taking her class.

TANYA A.

If you are considering starting a photography business, or already have one but feel like you're either missing something or like you're reinventing the wheel, Take This Class! Jen is a rare blend of gifted artist, clear business woman and talented teacher all wrapped into a kind and clear person who obviously loves sharing her knowledge with others. She a remarkable educator with a wealth of incredibly useful knowledge that she manages to convey in a manner that is clear, friendly, personable and approachable. She is available and responsive throughout the course to answer questions and does so in a kind and direct fashion and in a way that shows that she loves the teaching process and that there is no question too small. The amount of information she packs into this two-week powerhouse is mind-expanding, and while it can feel a little daunting at times, it is well worth the time, money, and effort. This class will move you forward, help you to define what you want to put out in the world, and help you decide how you want to do it and the best ways to go about it. I'm so grateful I took this class and I'm so grateful to Jen for teaching it.

VANESSA CONDON

I can not recommend this course enough!! There is so much amazing information packed into two weeks. By the end you will know everything you need to know about launching your photography business. Jen is such an incredible instructor! I loved learning from everything she had to teach us. Jen is so attentive and available to answer any questions and has so much knowledge and experience behind her. Her work is also so beautiful and the way she runs her business is inspiring. Definitely recommend this course!!

KELEIGH

Hi! When will this be available?

JEN BILODEAU Response

Hi Keleigh! The next run starts December 30, 2020! Hope to see you there!!

LYNNAE DAY

This is a great class for boutique portrait photographers just starting out or wanting to get serious about their business systems/processes/brand. Jen covers a TON of information and it's all really helpful, helping you think through how to structure your business, build a brand, and think about all your workflows. I'm still exploring a business and not 100% sure I'm going to set up a portrait/family photography business, but if you are, you should definitely take this class; it will set you up very well. And if you're like me and not sure what kind of business you're going to set up, still take it! Jen is a fantastic instructor and offers great insight, and you'll come out with the structure you need to set up your own roadmap to starting a business. You just might have trouble keeping up with the work during the actual class.

MADELINE

I am so glad I signed up for this course to help me better understand what I need to do to get my business running. I still have many steps I need to take before I can get started, but I wouldn't have known that or have the guidance to do that if I hadn't taken this. Jen gives a great step-by-step guide to help you build the foundation for your business and is there to help every step of the way if you have any questions or need additional help. I highly recommend this course for anyone trying to get the ball rolling or even already established business that still have backend questions. I feel more confident going into this and I wouldn't have it wasn't for Jen.

JENNEFER

If you are even considering starting a photography business, take this course! Jen presents the material in a clear, approachable way that makes taking the initial steps much less scary. Her enthusiasm for both the art and business of photography comes through with each lesson, and I know my business will be in a much better place because of this investment!

JENNY ROSENBRING

This class is just what I needed to push myself further in my business and to make sure I have a solid foundation to stand on. Jen covers it all and is very helpful on the forum and generous with advice and her time. She is so organized and that is something that will help me get organized too and make sure that all things are in the right place. I definetely recommend this class to anyone who is just starting up a business and want to get serious about it.

JENNY

Such an amazing class with Jen! The thought of starting a business is completely overwhelming to me, but Jen breaks it down step-by-step. It is absolutely full of information. There is a lot to work to do, but she makes it easy by breaking the steps down each day. I'm really loving the interactive workbook for daily work.

DONNA

Hi Jen, When will the Business from the ground up workshop be opening and how can I get notified?
~Donna

DANA

Jen is amazing!!! If you are thinking about starting a photography business, this class is a must. I recently started my business and I wish I had taken this class before I had my grand opening. Be warned, Jen provides a ton of information in a short amount of time. So be prepared to dive in and soak up all the wonderful bits of knowledge that Jen shares. Keep up with the daily activities because you will learn so much. And ask any questions you have. Jen is an amazing resource and she's very active in forum. I loved this class so much, that I'm signed up for her other class, The Profitable Photographer.

CHERYL SCHOLZ

This course has been amazing! If you are at all thinking of moving from hobbyist to a business this course is a must! All my thoughts and ideas to move my passion for photography into a business were organized in a time table that enabled me to feel more confident to embrace a business. Jen is amazing, answers your questions, provides resources and material that will continue to help me grow!

NINA NELSON

Thank goodness for Jenn and this class!! For the last 2 year, I've been running my business with just enough information to make me dangerous...and dangerous I was. Eek! Now that I know what I didn't know (through BFGU), I'm set up to run NNP professionally, efficiently, and oh, yeah, legally! Highly recommend.

LOTTIE

Take this class!!! You will not regret it! I've been floundering to try to figure out the business of photography for 3+ years now, and without this class, it would easily be another 3 years before I found my footing.

I was reluctant to take this class, because I've spend thousands of dollars on classes in the past, only to never finish them or not even follow through what the class teaches. I wanted to be confident that I could do the assignments and really get the most out of the class.

I've done every evaluation there is about "Ideal Clients" and who they are and what you see and vision casting and yada yada yada, but at the end of the day, nothing stuck. The setup of the whole class is easy to understand, and it makes learning a breeze, so that you can focus on what really matters: Getting to the heart of *your* business. I cannot tell you how much I love this class!

SARAH BROWNING

This class is exactly what I needed as I prepare my photography business for launch later this year. Jen is knowledgeable and competent, engaged with her students and passionate about helping her students start their businesses off on the right foot. Jen pulls from both her experience as a CPA and her experience with her own photography business, and her guidance is absolutely invaluable. Thank you again, Jen!

EBONY

First of all, Jen is an absolutely stellar instructor. She is very knowledgeable and present. This workshop will no doubt answer all your questions and provide you with the tools and a plan to create a professional and successful business. If you are or are considering charging for sessions, this course is a must!

KATE AINGER

Hi there
Please could you advise if this course covers information relevant for outside the US (insurance, taxes etc)? Specifically for me - the UK.
And also, how many hours per day (approx.) would you recommend setting aside to do it.
Many thanks.

JEN BILODEAU Response

Hi Kate! This class does not cover tax information or tax laws outside of the US as my certification is here in the States. Much of the other information (many of the Week 1 topics, and all of the Week 2) will apply regardless of your location. As far as time commitment, we cover a lot of material in a short period of time, so I recommend about 2 hours per day to commit to reading the materials, participating in the daily discussion topics, and completing assignments. Hope to see you there!

JASMINE SANTIAGO

I highly recommend this course. You can tell that Jen is passionate about seeing local photographers flourish. She takes time to get to know you and your personal situation and goals to best direct you through this course.

ALLISON CHARNIN

If you are ready to take the plunge and build your photography business, this course is invaluable. Jen presents all the things that a photographer needs to consider so that you can build a great business structure that will serve you as care for your clients. Covering everything from business structures, taxes, workflow, finding your ideal client, planning your grand opening and so much more, she is bound to remind you of something you would have otherwise forgotten. s.

JASMINE SANTIAGO

I cannot recommend this class enough! What sold me with registering for this class was someone's review that said the first PDF alone is worth the cost of the class. I would agree, so you got a treasure chest full of gold here! &amp.

DEANNE SMITH

This course was fantastic! Jen has provided such a thoughtful, detailed path to absolutely everything you need to know about starting a photography business. The information is presented in a very detailed manner, and Jen has left no stone unturned. I loved the step by step learning path set up through the checklists, workbooks, and PDF's jam packed full of information to take away. You can tell Jen has poured her heart and soul into this course. An amazing course taught from a very talented artist and extremely knowledgable instructor. If you are thinking of taking this course you will not regret it!!

DEANNE SMITH

This course was awesome. Jen has provided such a thoughtful, detailed path to everything it takes to start up a photography business. I loved the step by step approach through the checklists and PDF's jam packed with all the information you need to get your business started the right way! If you are thinking of taking this course, you will definitely not regret it. Jen has put so much heart and soul into this course.

COURTNEY T.

This class has been so, so helpful! I am not the most "business-minded" person; Jen has really helped me get organized for opening my "doors" in the next few months. I would have been a mess without this class! There is so much useful information; it is laid out in a very organized method.

DANIELLE DOUGLAS

I finally feel like I have a concrete plan to get my business going. I am also so thankful that I'll have these materials to look back on as my business grows. This class has been worth every penny!!

SOPHIE

I wish I had known this class earlier, it would have saved me a lot of time and energy running around for advice and ressources! Jen covers all aspects of starting (or even thinking to start!) your own business.

TANYA FANO

If you are looking into starting a photography business, this is your go-to class. Jen leaves no stone uncovered here! It would have taken me years to figure all of this out on my own. Not only is she amazingly talented as an artist, she is wonderfully efficient in her process of running a business.

CAROLYN BAUER

I debated for a long time about this course and am so glad I took it! If you are unsure about becoming a photographer this gives you a great insight into what it actually involves, if you are ready to set up your business this will give you all the ins and outs of how to do it.

MEGUMI BACHER

I can't be happier with this course by Jen. I did my research online and read some blogs about how to start my business, but never got real answers and I always wondered if I was doing it right. This course set me back on track step by step. Jen makes it so easy to follow those steps and she answers any questions you ask very fast! so you can keep moving forward. Her PDFs are beautiful and easy to follow, and TONS of information. If you're an artist and "no-so-good-with-numbers" like me, I definitely recommend to take this course. You won't regret it!!!

DALLAS DENOO

So glad I signed up for this course! This is exactly what I needed to get me in form to open my photography business. Jen has so much wonderful information in her PDF's and I love that she breaks it down into daily assignments to keep me on track. And, her great checklist is so helpful. know what I have completed and what I need to finish. I recommend this course for anybody wanting to start up their business!

LARA

This class has given me exactly the momentum I needed to begin building the business that I've been dreaming about! Jen lays out a clear roadmap for everything from actions that need to be taken to ideas that need to be thought through - complete with checklists and a wookbook

CAROLYN T

I'm blown away by this course! Jen provides a very clear roadmap for how to start your own photography business through easy-to-understand, detailed coursework. This course is time and money very well spent!

KELLY KUTSKO

I wanted to start out saying this class, Business-from-the-Ground-Up, has been so helpful. I have been a part-time photographer for many years and even went to school for it, back in the day of film! I've always wanted to make this my career but life has always had me put it on the back burner.

I have always been hesitant and not confident in the business part of it all. I've always been afraid I was going to mess up or do something wrong. Jen describes everything in such an easy way and has checklists along with the tax and government information which has helped lay everything out in a wonderful way that someone like me, who loves lists and checking them off needed.

MEGAN

My mind is blown with how much information Jen manages to pack into these two weeks. The week 1 PDF was worth the enrollment fee alone! This was just the beginning. I'm so full of appreciation for the time Jen takes in the forum DAILY and with her assistants. She answers anything and everything with such knowledge and will search it out if she's at all hesitant. Worksheets to keep/ponder, amazing PDFs full of info, and weekly video chats in two weeks. This course is AMAZING!

DONNA STEVENS

I am just finishingJen Bilodeau's Building a Business From the Ground Up, and I am simply BLOWN AWAY by this class!! The PDF itself is MASSIVE, packed to the brim with so much information to completely demystify the process of starting a business. Jen's knowledge of business best practice is top notch, her knowledge of the sticky parts (like what kinds of insurance you might need, what kinds of questions to ask an accountant, etc.) is amazing. After this class, I feel that I have all the information I need to make this transition well-informed. She has structured it so well that I actually completed tasks that have been on my to-do list for MONTHS. If you are even THINKING about starting a business, I cannot recommend this class highly enough.

MELISSA MCCANN

I am so happy I took this course! Jen has set the materials up in such a great way that it is impossible to not feel organized and on top of all the steps to start a photography business. I could not be happier that I decided to take this class and will be turning to the incredible materials often as I launch my business. I highly recommend this class!

DELAINA

I took this class just as I was on the brink of opening for business and it was exactly what I needed. Jen lays out step-by-step what you need to do to get up and running. In addition to the logistics of getting formalized as a business, she helps you develop your marketing plan, start a newsletter, prepare for grand opening, etc. I can't recommend this class enough!

LEANNE HYMES

I am now finishing up this course and am beyond grateful for all of the knowledge that Jen has shared. Jen has done an amazing job and laying out the steps it takes to build a successful business, from contracts to marketing to websites and everything in between. This course was exactly what I needed to gain the confidence for opening my own business!

KATE CRISCONE

If you are looking to get your business running and off the ground, Jen is 100% your girl! Not only is she an incredibly talented artist, She is a gifted teacher with a solid, professional foundation in business. She has a tremendous heart and is extremely generous with all of her business knowledge. I highly recommend both of her courses if you are looking to halt all of the decision paralysis and jumpstart a business that speaks to your own unique vision!

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