The Purposefully Part-Time Business Plan
Annemie Tonken
A clear-eyed vision of the benefits and the challenges specific to running a part-time business (and a full complement of tools & resources).
There’s often little support for aspiring part-time business owners. Join Annemie as she walks you through the essential planning and steps to build a business that aligns with your goals, values, and schedule—perfect for the part-time entrepreneur!
let's talk about
what makes it different
This course helps students turn their personal goals and vision into a clear, actionable business plan so they can successfully (and efficiently!) launch and manage their dream photography business.
COURSE TYPE
SELF PACED
SKILL TYPE
business
SKILL LEVEL
INTERMEDIATE, ADVANCED
here's a look at
what you'll get
A 48 page guide to launching and marketing your business
Over two dozen videos
The Purposefully Part Time Expenses & Pricing calculator (giving you numbers that are personalized to your goals!)
The 5 P's of business alignment
Tools to streamline and automate your workflow
Workflows and indispensable tech tools every part-time photographer needs
check out what's in your classroom
The Purposefully Part Time Workbook
a 48 page coursebook filled with worksheets, checklists, templates, and examples to help you design, launch, and market your part-time photography business.
27 video lessons
27 video lessons - Annemie walks you step by step through designing a profitable, sustainable business you love. In her in-depth video series, you’ll learn how to design, package, price, market, and operate a business that meets your needs and goals.
The Purposefully Part Time Expenses & Pricing calculator
The Purposefully Part Time Expenses & Pricing calculator - Ensure your business is set up to be profitable from day 1 with this in-depth, no-math-required pricing calculator.
NEW HERE? See how our self-paced courses work
by the end of this course,
you'll learn everything that’s involved in not only in launching a business, but running it and marketing it, too
meet your instructor
Annemie Tonken
Annemie Tonken has been a professional photographer since 2010 and is now a respected educator focused on business systems and strategies that help creative entrepreneurs run profitable, sustainable businesses they love. She's the host of This Can't Be That Hard, a top-rated weekly business podcast for photographers, the creator of the Simple Sales System, which is used by thousands of photographers worldwide to create in-person sales-level income and service in an automated, and an experienced speaker known for her fluff-free content and memorable metaphors.
This is one of the best business classes I have taken. I do photography part time and I had such good use for all of this. It was easy to follow along the steps and the information was so useful. I keep going back to this, and I get a new aha moment every time. I very much recommend for anyone in business, not just parttime.
I am just starting the course, but I have to say I feel good about this. I’ve been a part-time photographer for many years, and have struggled with running an effective part-time business. Combined with Annemie’s podcost, “It Can’t Be That Hard”, I’m really happy with the content, the insights, and it’s nice to know…it’s not just me that has struggled.
Definitely not just you, Miachelle! And the challenges are sneaky, which almost makes it harder. I’m so glad you found your way here and hope this course helps you iron out the wrinkles and get your business set in the right direction!
I’m only on the first module, and I can already tell this course is well worth the money spent. Annemie has tons of experience and knowledge to share, and I love that she’s made a course geared toward being a part-time photographer. The course is laid out in a step-by-step process that helps me stay organized while I think deeper about what kind of business I want for myself, and I’m excited to end with a well-thought-out business plan. I really appreciate that it’s not just instructions on how to do things someone else’s way but that there’s so much emphasis on tailoring my business to my goals, interests, needs, etc. Annemie’s encouraging attitude and all the practical advice and assignments she provides in the course help me feel more confident that a profitable part-time photography business can be a reality and not just a dream!
Thanks so much for this, Katelyn. One of my many hopes for this industry is that more educators start taking a flexible approach to their instruction… the amazing thing about a photography business is that it can be built to serve so many needs – on both the client’s and the photographer’s end. We don’t all need to be chasing six figures or using a specific piece of software… there are lots of ways to be successful on this journey (and I’m happy to have helped you on yours)!
I was a full time photographer for over a decade but “retired” in 2019. Since then we have moved across the state, my kids are older, and I decided to hang my shingle out again. When I saw this course offering I jumped at the chance to learn from Annemie for an insanely low price. I am a huge fan of Annemie and have purchased two of her smaller courses directly through her. That being said, I cannot believe the amount of information that is in this course for the price. This course would easily cost ten times the amount anywhere else. The videos are easy to understand and the worksheets cover every single part of opening a photography business, down to figuring out what your weather policy is going to be. Annemie has a way of making the mundane fun, and she has brought that here. I love that you can download the videos to come back to over and over again when you’re feeling stuck. Annemie has replied to everything I have posted, which I definitely did not expect. I highly recommend this course for new photographers, anyone thinking about opening a photography business, and existing photographers who might be feeling burnt out or just stuck and just need a fresh look at their business.
Awww, Lisa… thank you so much for the glowing review! I’m thrilled that the course has been a valuable resource for you as you relaunch… I put a lot of thought into making every part of the setup process feel clear and accessible, so it’s wonderful to hear that resonated with you! Wishing you all the best as you step back into photography in this new chapter!
I am a big fan of Annemie. Her podcast and education resources are definitely at the top for quality and value that I’ve come across. I was a bit hesitant to purchase yet another course (hello serial education consumer), as I already have some of her other resources and wasn’t sure if this would be a lot of overlap. While some themes and concepts are already familiar to me, I would definitely recommend it to anyone looking at running a photography business, especially when you’re doing so part-time. Annemie gives you a lot of food for thought, but what is different with her, is you always come away with actionable steps that feel realistic and will move you forward. I am going to feel a lot more confident going into 2025 after hodgepodging things together in my first year of business.
Haha – I’m a big fan of you too, Meg! As a fellow “serial education consumer,” I’m especially glad to hear that this course brought new, actionable steps to help you move forward with clarity and confidence. Here’s to an amazing 2025 for your business!
It’s so refreshing to find a course that is geared toward the part time professional. For years I have been running my business ‘part time’ and advice for full time photographers doesn’t always seem to apply. I will admit I haven’t started the course yet; I had already committed to taking myself on a solo retreat to do some bigger picture thinking about my goals and strategies for my business. This course came to my inbox just as I firmed up the dates for that and I jumped on it and I am saving it to dive deeply into at that time (in a few weeks)! However in the meantime I have found Annemie’s podcast. Just from listening to that I am sure this course will be taught by a smart, systems oriented pro and I can’t wait! I am really optimistic this course is going to be exactly the nudge in the right direction that my part-time business has never had. Thank you for seeing and taking seriously those of us who choose to make photography a part of a bigger whole in our professional pursuits.
Part-time photographers are DEFINITELY an underserved area of the population… I’m so glad you found this course and hope it provides the support and nudge you’ve been looking for. Thanks for sharing your excitement and have an amazing time on your work retreat!
Annemie has such a special teaching style and this course was the perfect restart I needed for my business. It helped confirm a lot of things I already had in place but If you are starting from scratch, it’s a wealth of information. I love the tools she has provided to make sure you’re on track with the path that’s right for you and your business. Highly recommend this to anyone starting out or wanting to fine tune their business.
Oooh – I love a good reset! Thank you for the kind words and recommendation—wishing you renewed success with your business!
Annemie hits a home run again! I could not recommend this jam-packed course more. If you want a super robust course that will tell you every little detail of what you need to do, step by step, to get started and keep going on a business you absolutely need this course. Once again, Annemie has overdelivered with resources above and beyond any expectations. She has checklists for everything, thought exercises about potential clients and more, for and she has suggestions on gear and tech and really everything you didn’t even know you needed to start and keep a business going. I wish i had had this course when I got started. Don’t even think twice, just give her your money. This course is a steal at twice the price. Well done, Annemie!
Haha – overdelivering is a weak spot of mine ;) But I’m thrilled to hear how valuable you found everything – especially as someone who’s not brand new to running a business. Loved seeing you here and am cheering you on as always!!!
As a stay-at-home homeschooling mom seeking to start my photography business, I found Annemie’s “Purposefully Part-Time Business Plan” to be an invaluable resource.
This is a comprehensive and inspiring course that offers exceptional value for the price. The course provides a structured framework, actionable steps, and great resources to help photographers build sustainable businesses that align with their personal and professional goals. I really enjoy the engaging presentation style and thoughtful exercises, which make the learning process motivating. Annemie is very supportive and provided answers to the students in a timely manner.
This course is a long-term asset that can be referred to again and again as your business evolves. Thank you so much Annemie for sharing your knowledge and being supportive!! I’m finally ready to launch my business.
Thank you so much for your kind words, Elise! Your situation is exactly what I had in mind when I created the course, and it’s super-gratifying to hear that you found it helpful. Wishing you lots of luck with your launch!
This course is amazing, especially for the price. The content is exactly what I was looking for to take my business to the next level. The worksheets in the course are a great way to get ideas down on paper and it’s something I will refer to again and again as the worksheets can be updated as your business grows and changes. Annemie’s feedback to my questions and other students questions has been super valuable. She is a wealth of knowledge and information. I highly recommend this course!
Thank you so much, Collins! I’m thrilled to hear that the course and worksheets have been helpful. It’s been fun getting to know more about you and your business—wishing you all the success in the world!
HIGHLY RECOMMEND! This course is just what I needed to reopen my business and do things my way and with the right ideas and tools to succeed. Annemie speaks about so many important topics in a succinct way that made learning about business interesting and worth every second (the bluebird house metaphor really spoke to me!). Her brainstorming and planning pages have helped me to narrow down what I want to focus on and how I want to run my business in a more precise way. This course would be great for someone starting a brand new business or someone wanting to freshen up or rethink an existing business as well.
Thank you, Amanda! I’m glad the bluebird metaphor resonated with you – it’s such an important guiding concept when you’re trying to build and run a business that lights you – and your clients – up!
This course is exactly what I was hoping to find for years: Something specifically created to help me launch and market my part time photography business. I can’t say enough good things about the invaluable information Annemie has given me to move forward with my business plans in an intentional and confident way. I highly recommend this course!
This is fantastic, Jessie – thank you! It’s so easy to let outside influences dictate the terms of our businesses… being intentional is key to building a business that ends up working for you (but so easy to overlook)! I’m so glad the course helped you find confidence in the path forward!
This course has given me the confidence to launch my business – which after months of deliberating, is huge. I’ve jumped on to write this review in the middle of finalising which tech I’m going to be moving forward with. Annemie has provided the insight into niching down to my ideal business and client, and has provided actionable steps for me to get things moving. Big fan, and I can see me revisiting the worksheets and tools provided time and time again.
Amazing, Sarah! Helping people go from hesitant and stuck in their own way to taking steps and launching (or revamping) their businesses was my EXACT goal for this course. I’m so excited to follow your journey!
There is so much more that I’d like to say about Annemie and this course than there is room here! I know it’s marketed for part timers but honestly it’s a great blueprint for anyone wanting to start their own FT business also. It’s exactly what I needed. I appreciated the actionable steps and the easy to digest short videos. Annemie provides a clear framework for understanding essential business concepts, including marketing, pricing, and client management. Her insights and encouragement are very much appreciated!
If you’re on the fence about starting your own photography business…start here. You won’t regret it.
It’s been great getting to know a bit about you and your business dreams, Pam – and I’m so excited we were able to work through some of the mental blocks that I KNOW hold way too many photographers back. Cheering you on!