D'Ann Boal

The Art of Abundance

2 WEEK Small Group Workshop
Discover how to create a premium client experience that leads to bigger sales – so you can make more and work less.

Sign up to get notified when registration opens

"*" indicates required fields


Lesson Image
Week One

Creating a Valuable Brand

Students will set business goals, form their Why, calculate their average sale, determine their perfect client, polish all client communication, create a Welcome Guide, client questionnaire and clothing guide.

Lesson Image
Week Two

Pricing, Products, and In Person Sales

Students will develop a product list, packages and prices, as well as develop a plan for offering in-person sales and the client communication that goes along with implementing in person sales sessions.

meet your instructor

D'Ann Boal

D’Ann graduated with a Master’s degree in education, but it wasn’t until her son was born and she moved to the Caribbean that she picked up a camera and never looked back. Today she runs a successful photography boutique specializing in newborn, child, and family photography. She teaches around the country, leads photography retreats, is an instructor at Click Photo School, a mentor at Click Community, and this is her third self-paced course. Living on a farm in Colorado with her husband, son, and daughter, she is inspired to capture the light and magic of her children’s lives. She enjoys daily cups of jasmine tea, hikes and ski days with her family, and swimming laps in the sunshine.

21 thoughts on “The Art of Abundance: Business Strategies for the Boutique Photographer”

  1. If you follow D’Ann you know already that she puts her heart and soul into everything she does and this Course is no different! Thank you D’Ann for the ridiculous amount of valuable information you have poured into this course and shared with us all. So grateful to have been able to learn from you!! Take the course people– you won’t regret it!

  2. Stefanie Szalacinski

    I have been dragging my feet in getting my photography business up and going, I think because I didn’t really know where to begin. I had come across some of D’Anns work and was super inspired by her art, and had taken some of her other self-paced courses (which were excellent). I’ve been so focused on portfolio building, I hadn’t ventured into the business side, because I knew this wouldn’t be my strong suit. I decided it was time, so I signed up….I am so glad I did! D’Ann set our weekly expectations and guided us through the process with great examples and feedback for every single aspect. I admire that she is such a wealth of information, and didn’t hold back one bit…she was an open book. I walked away with communications to send to my clients, Welcome Guide, Pricing Guide, and information about systems that can help elevate your business. On top off that, she asks questions to see if your branding goes along with your messaging and SO MUCH MORE! Looking back, this class was one of the best investments Ive made in my business! Thank you so very much D’Ann!

  3. I just got done taking this class for the second time, it is a completely invaluable class for anyone considering building a photography business, taught by an incredibly insightful and warm hearted human. For an unbelievably low price D’Ann Boal has taken the guess work, confusion and frustration out of where to even begin to build a business. This class joyfully guides you through processes, client communication, software to streamline things, pricing that is unique to you, products and so much more. Want to make the jump from shoot and burn to providing your clients products, this class is for you! Curious about taking your passion from hobby to profession, this class is for you. Already selling products but feel you’re missing something? This class is for you. I personally took the class as someone who had previously had a shoot and burn model business that I found unfulfilling, I finally burned out and set it aside for a few years. My passion for portraits never died however and I recently decided to start a business again. The Art of Abundance class has one hundred percent guided me through the process and led to me many things to support my business that I was completely ignorant of prior to the class. D’Ann puts it all on the table in easily consumed videos and PDF’s that directly correlate to the homework. She openly and thoroughly answers all questions. No question is too big or too small. Her feedback on homework is spot on, thorough and considerate of the different places her students are in on their journey. This is the best workshop I’ve ever invested in hands down, and I’ve done a bazillion classes both online and in person. I’m walking away with a system I was able to customize to me. This fact makes me feel incredibly confident about my business and my ability to provide my clients with a first class experience. I highly recommend this class.

  4. This workshop has been the most valuable workshop I have taken (and I have taken a lot of them!). I don’t currently have my business set up, and wondered if I should even take the course…but felt like I should. I cannot believe how much I gained from this course! My love for photography grew as I read through D’Ann’s beautiful coursebook…she helped me tap into my “why” for photography and to value myself as a photographer. I went from wondering if I would ever set up a business to feeling like I can definitely get my business running, and have even used some of the amazing tools we created during the course with people who have reached out to me for photo sessions. I walked away with knowledge on how to communicate with clients effectively, how to set up an experience where clients feel valued and loved, how to exceed expectations for clients, how to enhance the experience (and my profit) with in person sales, and how to continue showing love and care through order delivery. D’Ann introduced us to programs I had never even heard of, and would never have thought to use. I went from wondering if I would ever set up a business to completely excited to set up a business! D’Ann was so loving and encouraging as she patiently and thoroughly answered ALL of our questions…and even asked us to ask more! I truly feel like she held nothing back and like she really wants us to be successful. It has been such a treat to learn from her! I hope to learn from her again in the future❤️

  5. This is one of my favorite courses to date! D’Ann is so generous with her knowledge about the photography business, but more importantly she really cares about her students and the value photographers bring to the table. I love her emphasis on valuing yourself (and your knowledge as a photographer) and using that to build a business of value. I’m not currently in business and am starting from zero, but am leaving this course with the knowledge, tools, and documents needed to take clients and launch a business. D’Ann has been a constant presence during the course and her feedback is so delightful (so I highly recommend taking this course full-participation, if you can). I was on the fence about taking this course because I’m not currently in business, but I’m so glad I did – I can confidently say that this course is great for established business photographers, those just starting out, as well as those just thinking about the ins-and-outs for the future. Thank you, D’Ann!

  6. What an inspiration. It feels so good to walk out of a class with new and positive changes to implement into my business! The thing I loved most about this class is D’Ann’s attitude/outlook.. if you think positively and confidently of abundance and success.. it will come! Of course you have to put in the work and feel a little uncomfortable but this class helped me gain the confidence I needed to thrive in my photography business. Being a photographer is a lonely business.. imposter syndrome and judgment hits you when you least expect it.. this was the boost I needed.

  7. It’s been a great three weeks with D’Ann and her knowledge. She has shared everything with us and hasn’t held back. I recommend this course if you are thinking of building a photography business and need a kick up the arse (sorry for the expression)! It got me working at night, when I thought I didn’t have time (I clearly did, just chose not to) and I made more progress during the course than in the last 12 months. I can’t wait to put everything that I learned into practice!

  8. This amazing workshop is definitely one of the best investments I have made for my photography career and business; and without a doubt, it is part of my TOP 3 “Must-Have” courses. If you are planning to start a photography business or already have one, you should take this class! D’Ann is such a great teacher, opens her heart and business insights, and shares the most valuable information. All the material is worth every penny and is truly inspiring. D’Ann encourages you to value yourself, your work, your time, your business, and your ART in such a way that you leave the course full of all that necessary energy to make your business thrive. In addition, I loved all the assignments which made me put everything into practice and start working for my business. If you have the chance, I would go for full participation mode! The feedback and learnings you can get from this are invaluable. I leave this course feeling recharged and feeling I can really rock this! Thanks so much, D’Ann! I am truly grateful for you, for this course, and for all the heart you have put into it. I cannot recommend your class highly enough!

  9. I too have enjoyed D’Anns workshop ‘The Art of Abundance’ so much. I learned about client communication, setting my price, having in person appointments with clients. Everything to set you up for your photography business and D’Ann was there for all our questions en help along the way. This course has giving me the strenght, knowledge and support to push for my business, to stand out, deliver quality and be rewarded for it. I hightly recommed this course; two wonderful weeks with a wonderful coach and a great photographer; thank you D’Ann for all the information and inspiration. I will cherish every bit of it.

  10. I can not express how helpful and wonderful this class was. As a new photographer who hasn’t started the business yet , it was absolutely perfect! D’Ann was so helpful to answer all my questions , her videos were so helpful and the content was perfect to what you need to start and/or further your photography business. It felt like it was a one on one mentoring. Honestly if you are considering this class , do it! Honestly.
    Thank you so much D’Ann you are a true asset to all
    Photographers with your honesty, knowledge, professionalism yet your down to earth attitude. I’m honored to have been given the opportunity to learn from you

  11. Jenny Rosenbring

    I absolutely loved this class! D’Ann is one of my biggest inspirations both when it comes to photography and business. She is a star, and who would not want to learn from her. I have gained so much knowledge from this class, even if I have been in business for several years. D’Ann has pushed me to belive in myself and to price myself according to my worth. This class also goes through all the necessary things you need to do to stay relevant, to communicate with your clients, to make a budget and what kind of things to sell. I am so happy I decided to join. It has given me a strong foundation to stand on in my business and it has already been so benefical to me in so many ways. D’Ann is very generous and shares so much of her knowledge about how to make the clientexperience luxurious and make people want to come back. Highly recommend this to anyone in business, regardless of where you are in your journey.

  12. Every photographer needs to take this class. You can spend all your time and money on becoming the best photographer but if you don’t have smart business practices it only going to leave you burnt out and undervalued. D’Ann will walk you through every step of the way to transform your business to be much more profitable, leaving you with more time, more money and more inspiration.

  13. Deanna O'Connor

    D’Ann has poured her heart and soul into this course – the materials have been so carefully crafted and professionally presented! I’m so thankful to have taken this class, it has been a tremendous help as I begin my own business. Before taking this course, I felt overwhelmed with where to start – and now I feel focused and energized to see where this takes me! In addition to that, I feel so organized and ready to communicate confidently and clearly with clients. D’Ann is the most amazing teacher who shares her knowledge and talent with her students. Her years of experience shine through, and she was so helpful to all of us, whether we were just starting out or already established in business. Thank you D’Ann – this class was simply the best!

  14. I just finished up this workshop and I cannot say enough good things about it.

    First of all, D’Ann made me realize the passion I have for photography that I was losing. She put the fire back into me for this next year and I am so thankful for that. She is so giving about how she runs her business and so encouraging for yours to succeed. Each part of her PDF is not only beautiful, but so full of wonderful information. I was scared about jumping into IPS with my business, but I knew I wanted to do because I feel it is so important to print your photos, but her wonderful feedback and knowledge has helped me gain the confidence I need to do it. She put me in the right mindset to succeed and be truly joyful when it comes to my work.

    Thanks to this class, I now have a beautiful Welcome Guide, Style Guide and Product Guide for my clients and have purchased samples to show them. It also made me see my worth and shift my pricing. Thank you, D’Ann!

  15. This is one of the best courses and investments I’ve made in my photography career. D’Ann is so open about how she runs her business and encourages her students to value their time and talent more. IPS is much less intimidating to me and I recognize the changes I need to make to create a more profitable and sustainable business. I’m so grateful for her guidance in this course. Highly recommend to anyone in business or even starting out!

  16. I have just completed “THE ART OF ABUNDANCE Business Strategies for the Boutique Photographer” by D’Ann Boal and cannot recomend it enough.

    D’Ann is obviously incredibly talented, creative, and experienced and she shares all of this extensively with her students throughout the entirety of the course. Not only that, she shows an incredible generosity of spirit as a teacher as she provides a guiding light to her students to assist with navigating their way through the many twists and turns of setting up a boutique photgraphy business.

    I am in the throes of pivoting my small business and was considering adding a boutique portraiture element to my offerings. This course and D’Ann’s input has been absolutely invaluable in giving me the know-how and confidence to pursue my dreams of growing my boutique portraiture services. I would not be in this position without D’Ann.

    My only negative is that I would have loved for the course to be longer as I would have just loved the opportunity to learn more from D’Ann.

    If you are in the throes of growing or levelling up your photography business, do not hesitate to do this course!!!
    Thank you D’Ann, words can not express how grateful I am.

  17. This is one of the best courses I have done – people just starting out in business and veteran business owners alike will find incredible value in this course. D’Ann is a master in both stunning image-making and running a profitable and joyful business, and the love in what she does shines through SO brightly. This is a must-take for anyone who wants a sustainable business.

  18. I absolutely loved this course! Full of great insider tips and information, clear and concise. D’Ann showed us every step of how she built her business and encouraged us to value more our work. Hands down, one of the best classes I have taken in Clik Photo School!

  19. Carolyn Frackelton

    This course has been so helpful! It has taken the daunting task of changing my business model and put it into bite sized pieces that are easy to manage. I’ve learned so much!!!

  20. D’Ann is simply amazing! I’ve attended multiple classes with her, and she has been an incredible source of inspiration. As a photographer with a decade of experience, I was seeking guidance and motivation to make my business thrive. Thanks to D’Ann’s class, I finally revamped my price menu and learned the art of selling in person.

  21. This workshop is absolutely amazing! I have been such a big fan of D’Ann’s work and have so much respect for all that she had achieved. To be able to get behind the scene to see her steps to build a successful business is so wonderful. I love that D’Ann touched on business mentality of abundance and scarcity as well. It is a great reminder to get into the right mindset as business owners. D’Ann also included bonus marketing material that is actionable. I would highly recommend this class to anyone who would like to run a sustainable and profitable business!

Leave a Comment

Your email address will not be published. Required fields are marked *