begins June 24, 2024

Alex Eischeid

Concept to Creation

4 WEEK Small Group Workshop
Turn simple concepts into story-driven photos, and discover a rewarding new creative process to guide your work.

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Week One

Inspiration & Where to Find It

This week, we'll work through exercises to explore concepts, deconstruct sources of creative inspiration, discuss lighting (including an introduction to OCF), and develop a concrete plan that culminates in your first creative image of the workshop.

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Week Two

A Staged Narrative

Let's dig deeper to learn all about the keys to successful storytelling, including staged narrative, explicit and implicit meanings in imagery, and mise en scene.

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Break Week

Refresh & Reflect

This week is designed to give you time to catch up and continue to absorb the material. It includes a bonus reflective exercise and live discussion via Zoom (both optional).

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Week Three

Color Theory & Composition

We're headed into visual elements this week, with color theory (including color schemes, color connotations, and color planning) and the key compositional devices that make our stories stronger.

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Week Four

Stepping into the Frame

To be successful storytellers, we must push ourselves to be vulnerable and open ourselves up to the world. In our final lesson together, we discuss several possible directions for conceptual self-portraits – and ultimately challenge ourselves to step into the frame.

meet your instructor

Alex Eischeid

Alex Eischeid an award-winning photographer based out of Norman, Oklahoma. Over the last eight years, she has worked with hundreds of clients to help tell the unique story of who they are as individuals and as families. She is a Click Community Mentor, teaches three Click Photo School courses, offers one-on-one mentoring to fellow photographers, and has also received multiple Click Voice wins. It is her passion to help other artists develop their own artistic and creative voices.

42 thoughts on “Concept to Creation”

  1. As a returning alumni, I found Alex’s workshop to be just as interesting and inspiring as the first time I enrolled. Alex has created a remarkable workshop in which she includes and updates lessons with current work.  Her videos and PDFs are detailed and informative. Alex is a generous and supportive instructor who has a gift for teaching one of the most challenging genres. Creativity comes from within, but she has a way of inspiring women to tap into their creative spirit to create beautiful and meaningful photographs. This by far is one of my favorite workshops, not only for an amazing instructor, great course content, but also meeting so many talented photographers. There is no limit to how much I recommend this workshop!

  2. In gratitude, I share my experience of Alex’s “Concept to Creation” photography course. Alex’s authenticity and creativity shine through every lesson. With her guidance, I felt empowered to delve deep into my creative process, knowing I was in safe hands. Her critiques are not only spot-on but also genuinely heartfelt; you truly feel seen and understood. The meticulous preparation evident in her PDFs and videos reflects her unwavering commitment to her students’ growth. Alex’s passion for helping others be their best selves is palpable throughout the course. I wholeheartedly recommend this class to anyone seeking to ignite their creativity and embark on a transformative journey. Thank you Alex!!

  3. This class gave WINGS to my creativity! Alex generously shares SO much of her process and herself in this class. The class was like pulling back the covers on how Alex creates so many remarkable pieces of art, while being given the tools and the encouragement to do the same. She encourages positive collaboration between the class members, which encourages you to dig even deeper to create images that really resonate within yourself. I found myself waking up in the middle of the night with ideas running through my head of what I could create and knowing that I could figure out how to do so with help from Alex, the other students, and the materials provided. I can’t recommend this class enough!

  4. From the starting point of thinking about an image to applying the finishing edits, Alex covers every aspect of creating beautiful images with purpose. Definitely take this course as full participation if you can, and give yourself time because the interaction with Alex and the class is so important and meaningful – and fun! Alex is an open book when it comes to answering questions and she is so encouraging. I came away with images that I love and skills and a process to create more. Thank you Alex!! My only regret is that I wasn’t able to take this class sooner!

  5. This workshop was so incredible! Alex is the most genuine person and she share soooo much knowledge in this course. I needed something to reignite my creativity in my photography and get me excited to start shooting again. I am walking away with some incredible photos that I will treasure and a notebook FULL of other photos I want to start taking! I highly recommend this class its one of my favorites I have ever taken

  6. Colleen Davenport

    CTC is so much more than a class. Alex has created a community and a safe place for women to be vulnerable and try new ideas. I have grown so much as a photographer and as a person in the last several weeks. Alex helped me to uncap a well of creativity that was bubbling inside, and I feel like I am finding inspiration in all sorts of places. This workshop has helped me to see the world around me in so many new ways. I have felt so stretched and challenged creatively, and Alex helped each one of us to bring our ideas to life through her super instructive videos and encouragement. I can’t recommend this workshop enough!

  7. I just attended Alex’s Concept to Creation workshop and she was just amazing! She was so personal and talks just like an old friend. Her creativity and hard working have inspired me so much to pick up my camera and shoot more again! Thank you Alex for being amazing yourself! Hope to take your class again sometime in future! Take care!

  8. One of the things I love most about Alex and the way she teaches is her humility and down-to-earth style. She is always giving her all, sharing absolutely every thoughtful step she takes in her creative process. Her videos are incredibly comprehensive and really helped me understand the ingredients needed for storytelling in self portraiture. I’ve been lucky enough to learn from her in person and yet, there were many new things I learned taking this course. This course is everyone, whether you’re a beginner or seasoned photographer. You’re a true inspiration, Alex, and I cannot wait to put some of the skills you taught us into practice.

  9. I had so much fun taking this class, and I learned so much. I was already pretty comfortable with the process of conceptual photography, but Alex definitely pushed me to improve my skills in every area.
    Alex’s critiques are thoughtful and full of helpful insight, and she is always incredibly kind–she will never, ever tear anyone down. She’s also super cool, very funny, and pleasant to work with. I’ve always admired her work and it’s been a huge inspiration for me, so I feel very fortunate to have had the opportunity to learn from her in a more direct manner.
    This workshop focuses on a weekly assignment, rather than daily shooting, so I found it to be manageable, even while working full-time and taking care of two small children while my husband is deployed. I had previously taken many self-paced courses, but I had never done a workshop. I had always worried that I wouldn’t be able to keep up and/or I’d end up feeling like I’d wasted my money. Thankfully, though, I feel like it was completely worthwhile to take the instructor-led workshop. If you’re at all interested in conceptual photography, I would highly recommend this class.

  10. I am rather sad to have reached that time when leaving a comment about my experience in this class is appropriate. First, let me say that this class is very well organized and structured by Alex. The information is clear and precise with so many videos in which Alex shared not just her knowledge and mishaps while shooting, but also the way in which her infinite ideas come to fruition. The pdfs are well written and easy to follow and I will go back to them in the weeks to come. Now for Alex herself: the passion, kindness and artistry that she brings to this topic makes her the ideal teacher for a class that asks you to conceive and then to give life to an idea in a photographic image. Her feedback was thorough and very useful and always meant to uplift. The concepts and images produced by the participants were inspirational and aspirational all across the levels of experience we brought to the class. So take this class, it is well worth it, and take it as a full participant because nothing I can say here will match the creative spark you will feel. And did I say….It was fun!!!! Thank you Alex, I will miss you.

  11. This class was out of my normal in terms of subject/genre but I am so glad I decided to take it! Alex is a wonderful instructor. There was so much in terms of information in the pdf and the videos, and she was willing to answer anything and everything and didn’t guard her secrets but totally pulled back the curtain on how she creates the amazing images for which she is known. Her critiques of the weekly assignments were so kind and encouraging and she has such an eye for detail and for seeing those little changes that can really elevate an image. It is evident she really wants to help others take their ideas and figure out how to turn them into a photograph. I now have a better grasp of how to work through all the bits and pieces and see how different elements all play together – I had the head knowledge before, but seeing so many examples and having to put it into practice was extremely beneficial. Sometimes it did feel a bit rushed trying to get through all the materials, come up with a concept, and then actually have the time to shoot the idea – so maybe don’t take this during a super busy season or you’ll miss the tremendous benefits from really being able to engage. Such a good class – thank you Alex!

  12. This workshop is amazing and Alex couldn’t be a better instructor. The material she has provided is so thorough, I learned so much and will continue to review it in the upcoming weeks and longer. In addition to the technical how-to’s, this course focuses on inspiration and how to really absorb the world around you and create something amazing from it. My favorite parts were being part of a small group and the wonderful weekly meetings that were so encouraging. Alex is an extraordinary person and artist and her insights and constructive critiques are the most valuable aspect of this course. This is one of the best courses I’ve taken and I encourage anyone considering participating to do the full participation if possible.

  13. Alex is a generous and gifted teacher! She has a way of breaking down complex intent and concepts into manageable pieces and helping her students fully develop their own ideas. There is so much material in this course that I will continue to review and learn from in the coming months. It was an absolute pleasure taking this class and I can’t recommend it enough to anyone that wants to push beyond their comfort zone!

  14. For anyone thinking of taking this class, think no more and DO IT. This is one of the best classes I’ve ever taken, hands down. The amount of content that Alex has created is astounding and I know I’ll continue to review and process it for weeks. I recommend this class for an intermediate to advanced photographer who is ready to bring their creativity to the next level. Alex will teach you artistic concepts to elevate your images and allow you to express your creative voice like never before. This class is unique in that the focus is on your own thought process rather than daily shooting. Participants create a weekly image using a variety of concepts that build week after week. The community that Alex cultivates is so special- weekly zooms allow you to connect with other artists and discuss challenges, aha moments and successes. This really is a special class and I encourage anyone who wants to spend 4 weeks honing their craft to take it!

  15. Melissa Reneger

    I took the Feb 2023 workshop of Concept to Creation with Alex. I had so much fun with this class and enjoyed talking out ideas with Alex and the other students. I have been so inspired to take creative, story-telling photos and there are so many ideas running through my head after this class. Alex has also inspired me to take more self-portraits and I have a series in mind. Thanks, Alex! I loved this class so much.

  16. Concept to Creation is a game changing class!! Alex is such an amazing artist and instructor. She truly inspires you to create with authenticity and from the heart. Her ability to teach is just as powerful as her art. She will help guide you in your creative process to create your own inspiring art and you will be flooded with ideas of creativity. The material is so well thought out and detailed. The photoshop skills she shares will help you to create just about anything you can imagine. The daily interaction and weekly zoom meetings were a highlight of this class and Alex was so helpful in helping all of the students bring their vision to life. This class helped me to connect with an amazing group of photographers and I was so grateful to share and see them create inspiring and amazing work. I cannot recommend this class enough!!

  17. This workshop was truly such a treat! I really enjoy staged narrative storytelling and wanted to up my game so taking this course with Alex was a no-brainer. Alex is such a supportive and engaged instructor, and the content in the course is second to none. Alex covers all aspects to help her students bring their creative visions to life, with comprehensive PDFs, journal exercises, Q&A sessions, BTS videos and finally editing videos to add those final polishing touches. I also really appreciated how vulnerable and open Alex was with us in the class; successfully creating these conceptualized images often requires us to dig deep into the emotional aspects of the story we want to convey and Alex was there every step of the way offering support, suggestions and encouragement. I truly felt like I pushed myself to create stronger and more meaningful images because of Alex and all that I learned in the course. It was a privilege to learn from Alex and I really cannot recommend this workshop enough!

  18. I will recommend this workshop a thousand times!!! Alex is not just an incredible and inspiring artist, she is also a truly amazing instructor! I was about to cancel the workshop because of an unexpected injury but I’m so glad I decided to go for it! This workshop has pushed me out of my comfort zone and taught me so much to become authentic and to speak my true voice. I really appreciate that Alex has created this place for us to be vulnerable, be creative, and be ourselves. I hope I can learn with her in person in a near future!

  19. If you are considering this class, I highly recommend it! I absolutely love Alex’s vision and self portraiture, so to be able to work with her to create some of my own was amazing. Her videos are really clear, and offer so many tips and things to think about when creating images like this. What I found to be the most helpful, though, were her journal pages and prompts for inspiration. I have so many ideas in my journal now to continue to work on! Alex also offers a weekly Zoom to bring cohesiveness and collaboration to the classroom. Can I tell you how amazing this is?! It really helped our class connect as a group and collaborate, but she invested SO MUCH TIME in to these Zoom calls. It was really great to hear everyone talk through their weekly idea and then so see the execution in the Sunday thread. This class is worth the price, and a full participation seat is worth the extra!

  20. I 100% recommend this course! Before I took Concept to Creation, I was in a bit of a photography rut. I love Alex’s work and knew I wanted to take the course as soon as I heard about it- and it was exactly what I needed to get re-inspired! Alex is so generous with sharing everything from her process and personal inspiration, to behind the scenes and editing videos – I learned something new about photoshop each week/video and appreciated Alex’s very clear explanations which made it easy to apply the same processes myself. Alex also fostered a great sense of community with all of the students through the weekly zoom meetings and forum discussions which was so helpful to get feedback on our ideas during planning and after the final shot. I left the course with dozens of new ideas for photos and a repeatable process I can use to come up with many more!

  21. This class is a must-take! Alex is a gifted and inspiring instructor. She makes herself an open book and opens up her own vulnerability to inspire her students to look deep into concepts that they can connect with and true messages we can convey as an artist. Even as an experience Photoshop user, I learned lots of neat new tricks and techniques to take my art to the next level. Highly recommend!

  22. Amanda Johnson

    Concept to Creation is a course that will push you to new limits as an artist – creative thinking, problem-solving, editing, lighting, reading an image, and more! Alex is extremely generous with her time and knowledge and she is a wonderful facilitator of discussion. I thoroughly enjoyed her course. Over the past few weeks, I learned so much and created several images that are clean and purposeful. I was able to conceptualize and plan shoots, enabling me to create what I intended and with meaning behind it. Most importantly, I am proud of the work I have done and that I finally brought some of my ideas to life.

  23. Melissa McCann

    When I saw Alex was teaching this class I KNEW I had to take it. I missed the first run due to schedule demands but was honestly so excited to take the second run. I had high expectations because I am a huge fan of Alex’s work. She inspired me to start creating conceptual self portraits from her self paced course on creative self portraiture. This workshop exceeded my expectations. Alex is not only a seriously talented artist but an incredible instructor. She shares so much. Her PDF, videos and weekly Zoom calls were nothing short of fabulous. I did not expect to leave the class with a notebook full of ideas for more conceptual images but I have! I also learned a wealth of editing tools and shooting techniques that I plan to practice and incorporate into my work. This was also a workshop that flew by and was so much fun! I could not wait for the weekly materials and never felt overwhelmed. I created four images that I am truly proud of and have left inspired and encouraged. I honestly cannot recommend this class enough. It was truly remarkable and will impact my creating forever. Thank you Alex!

  24. Alex is an incredibly talented artist, so Concept to Creation immediately piqued my interest. This workshop exceeded my expectations! Alex is a wonderful instructor with a wealth of knowledge and she shares it all. The videos, written material and Alex’s instructions are thought provoking, inspiring me to try new techniques and see new possibilities. I’m excited about bringing my ideas into reality thanks to Alex. 100% recommend this course!!

  25. When I heard Alex was coming out with a course on how she does what she does, I knew it would be amazing! – and was it ever!!! Seeing and learning how Alex goes from formulating and idea to executing it (props, set up, the shoot, editing) and realizing the initial vision is so amazing and SO inspiring! Alex shares so much of herself and so much information in this course! It’s truly incredible on so many levels! If you want to learn how to take the ideas you have and translate those to artful meaningful images, THIS is the course you NEED to take!

  26. I am such a big fan of Alex’s work. As a documentary photographer, I have been trained to see the world as it is. However, I have always had ideas or concepts in my head that I wanted to translate into visuals and I have struggled with the process. In this workshop Alex literally walks through the process step by step. She made the concepts a lot more concrete with her way of setting up the class. I have changed how I think about “conceptual photography” and now I feel prepared and inspired to take on my projects that have long lived in my brain only.

  27. When I learned that Alex was doing a workshop on conceptual work, I did not hesitate to sign up. And I was not disappointed at all. I have taken so much away from these 4 weeks. We had the best group. Alex materials are so comprehensive and thoughtful and she is extremely generous with her knowledge. There are so many videos covering behind the scenes, editing, posing, color theory etc. This class is also great if you need a creative push, which I did. Getting feedback and thoughts from Alex and my classmates was invaluable and I found myself starting to think outside the box and try new things that I would not have considered before. Alex is quick to answer questions and I was constantly blown away by her creativity, she is the most inspiring artist!! I definetely recommend this class!

  28. Madeleine Tringali

    Alex has hit a home run and created an outstanding workshop in Concept to Creation! I don’t think I can use enough superlatives to describe how much I loved her course. Her thorough lessons and BTS, weekly Zoom meetings, and daily messages with the other participants led us on a journey of exploration. She inspires creativity, provides encouragement, and gives detailed and thoughtful critiques. I’m at a loss for words because there is so much I want to say about Alex and her great workshop. And I’m so sad that the workshop is over.
    When I first registered for the workshop my excitement gave way to fear as the starting date approached. Fear of not being good or capable enough to keep up with the other students or produce quality work. I was definitely in unfamiliar territory and out of my comfort zone, but I learned very quickly that I LOVED the process of creating conceptual images. With the tools and skills I gained, I’m looking forward to exploring and creating more images.
    I highly recommend this workshop to anyone considering it! (in fact, I’d take it again because I enjoyed it and learned so much in the last month!)
    Many thanks Alex for an exceptional workshop!

  29. Alex is a very gifted photographer and teacher./instructor. She really puts her “all” into what she organizes each week. With thought provoking creative ideas, with direction on how to do the skills she’s describing and BTS videos that show hands on ways to accomplish the end result. All the tips and encouragement from others in the workshop was wonderful, as well as Alex’s weekly critique and constructive feedback. She really helps draw out the gift in that’s inside of you as she shares her own experience and vulnerability. This workshop in my opinion is for all levels of photographers. We all learn something new daily and this course was no exception. Whether learning new skills or honing the ones you may already know, this workshop is fantastic with helping build upon each of these. On top of all that, building friendships with other photographers without any negativity, but all positive affirmations to spur one another on… priceless. I cannot wait to take another worship with Alex in the future!

    1. Thank you so much for your kind words, Michelle! You were so vulnerable and raw these past 4 weeks and it seriously showed in your imagery. I so appreciated you taking the time to cheer everyone on and your positivity throughout. You have a very special voice and I’m excited to follow along your photography journey!

  30. I love Alex’s work and jumped at the chance to learn from her with this workshop—I might have been the first one to sign up! There is a gluttony of information in this course…from planning, to shooting, to culling and editing—every week she explains the how, why, or the with what of how she got the end result. AND what’s really nice is that the videos are in bite-size chunks…so you can watch during a lunch break or while taking a short break from your to-do list. There’s also a weekly Zoom to answer any questions and check in with your fellow participants (it was so nice to see everyone’s face). Alex is completely open and vulnerable in her process and I was touched as all of us (feeling safe) opened up to put our feelings and struggles into our homework as well.
    I now have the tools to create an image in-camera that looks (almost :)) as good as the one one I have in my head.
    Thanks, Alex!

    1. Thank you so much for the thoughtful feedback Nina! Your imagery is so fun and imaginative and it was a true pleasure having you in the workshop. I look forward to following along your photography journey AND buying some vintage clothing from you!

  31. I haven’t enjoyed a course this much in a long time. Full participation was so important because the community element was a huge part of it for me. Alex broke the weeks into segments that were incredibly inspiring without overwhelming us with too much to process at once. She’s a natural teacher and incredibly accessible—I found myself feeling safe to explore my ideas and she was always ready to give suggestions if I asked. There are a combination of shooting, planning and editing videos throughout the course as well as worksheets to print that will get you to brainstorm your creative ideas—these I will keep referring back to as they are very extensive and detailed. I love them. A very basic understanding of photoshop is incredibly helpful but she’s excellent at keeping it simple and showing lots of tips and tricks that get you where you want to go. I couldn’t stop brainstorming this month—I’ve literally found such solace in imagining creations I may explore in the future and recording them in my journal (with sketches!!). I could go on and on. Just take it!!

    1. Ah I just love you and that brain of yours, Kelli! You have such a special gift that the whole world needs to see. We are so lucky to have a voice like yours. I have been beyond so proud to see all the images you have created over the past 4 weeks. Your voice, vision, and execution are unmatched. Keep with it, Kelli because you have a very special voice <3

  32. Alex’s class was AMAZING! Full of inspiring content. I was blown away. I learned so much from her behind the scenes videos, editing videos, and her deep dive into her creative process. She has poured herself into this class and it shows. She is super engaged with the group. So genuine. So approachable. So humble. It truly is one of the best classes I have taken at Click Photo School. I am tempted to take her next run, simply because I know she will add more content! Loved this class!

    1. Thank you thank you Robyn! It was truly humbling having you in class this last month. You have such a gift and a powerful voice. Thank you for opening yourself up to be vulnerable within your imagery. It was a joy watching you progress over the course of the month and utilize all the different techniques we learned throughout. I am so thankful to be able to consider you a friend <3

  33. If you are thinking about taking this workshop, do it! It has been everything I could have hoped and more. I feel like I have grown so much in these last four weeks, tried new things, and even found a little part of myself I didn’t realize I was missing – I wasn’t expecting all of that when first I signed up. Alex is an amazing instructor who fosters an environment of trust and vulnerability that allows for creative magic to happen and for a sense of connection to build between workshop members. I’m so grateful for her and for the group of women who were a part of this inaugural run. I also really appreciate the way the material was presented; it’s easy to understand and the videos are broken down into smaller segments, so you could really focus on specific concepts and techniques without being overwhelmed. While I’m sad that our four weeks together are coming to an end, I am excited to continue creating and building on what I’ve learned here. And if Alex teaches another workshop in the future, I will definitely be there. 10/10 Highly recommended.

    1. Thank you so much Harmony! I absolutely loved seeing your creations these last four weeks and am excited to follow along your photography journey! You totally understand the weird and creepy aesthetic ;D And I encourage you to keep utilizing your amazing makeup skills in your photography. You are such a gift <3

  34. This workshop has been absolutely amazing. I took it at the exact right time in my photography journey and it really helped me to grow as a photographer. From a technical standpoint, the editing videos were extremely helpful. Alex set them up in segments so it made digesting them so much easier and I felt like I could practice one skill at a time. In terms of community, the class was set up in such a way that we were all able to interact with each other and bounce ideas off of each other. The process of how Alex brings her ideas to realization is exactly what I needed and she was very thorough in explaining how to do that. This course is a unique and beautiful breath of fresh air and I have enjoyed it immensely. I am sad to see it end but I feel like it has set me up to explore my creative world so much more deeply. Alex was a wonderful teacher who gave very insightful feedback as well as encouraged us all throughout the entire time. Sign me for any class she teaches from here on out.

    1. Thank you so much for your thoughtful feedback, Wendi! It was such a joy having you in the workshop and so amazing to see how you progressed each week! I truly appreciate you being willing and open to take a risk with your work. Grateful to be able to call you a friend!

  35. Ohhh, I really want to take this workshop but don’t have time this month. When will it be offered again?

    1. Hey Kelly!! Workshops tend to run 3-4 times a year so I’m hoping late winter/ early spring will be the next run. I totally understand that the timing isn’t ideal for most! I hope to see you in class during the next run!

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